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  • ABOUT SWANA
  • THE CUT
  • THE ORIGIN
  • THE PROCESS
  • THE HERITAGE
THE SWANA HERITAGE - A BRAND WITH PEDIGREE
The Swana was a vision, long before it became a reality.
A vision born among master diamond experts with a 40-year contribution to the diamond industry. Diamond experts with a history of award-winning performance, a commitment to ethical sourcing, and a dedication to finding and retaining the most talented people in the industry. People who see diamond production as a combination of art, science and understanding.

They wanted something more than the usual. Something beyond expectations. Something that surpasses beautiful and illustrates what a diamond really can be - the pinnacle of the diamantaire's art.

Stones befitting the Swana vision are exceedingly rare - even from Botswana, which produces many of the world's finest gems. But, thanks to selecting the most perfect Botswana stones, Swana proved it possible. Engineering a new and better cut was equally challenging. But Swana's experts found a way to merge the best gem science with impeccable aesthetics. Embedding an eight-pointed star at its heart was reputedly impossible. The Swana is proof that it was not.

The Swana is a custom cut unlike any other. An 89-facet lesson in excellence that proves the popular 'Round Brilliant Cut' was only a beginning.

The result is more than a Botswana diamond. It is a Swana diamond.
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